The Fall of 2006 was the most significant in recent history for Brian Adler, as it marks the point where he took all of the skills he’d been developing as a producer, music programmer and host of powerful radio and television brands (like MTV Canada) to a global audience with the launch of Adlercast.com. Over a decade ago, Brian Adler was given the microphone and as a voice of radio, television, and now the Internet, he has yet to be interrupted.

Born in Vancouver, Canada, Adler’s desire to become a broadcaster manifested early in his life. At the age of 18, after having run his secondary school's radio station, he enrolled in the British Columbia Institute of Technology's Broadcasting Department. Widely recognized as one of the top broadcasting schools in North America the program brought fierce competition through which Adler excelled, graduating top of his class. He remains tied to his Alma Matter as the youngest member of the Advisory Board for the program.

It was during these formative years, that Adler's attraction to hosting developed: "I like telling stories. I'm not the type of guy who's going to compete for attention in a room full of people, but while everyone else is talking, I'm thinking about what to say next."

More important than what he "said” next, is what he “did” next. He successfully made the jump from college-DJ-graduate to working radio professional, with DJ stints at Rock 101, Vancouver and Extreme 107.3, Victoria in 1998 and 1999. His success at Extreme was especially notable as he hosted Victoria's #1 evening show and then the #1 afternoon drive show in the age 18-34 demographic.

These audio accomplishments did not fall on deaf ears. Less than five years into the radio game, jobs in television began to present themselves and Brian Adler would soon add a new credit to his resume: MTV VJ. Adler became the host of MTV Select, the flagship show on MTV Canada. The position put him front and center on a live show broadcast to thousands of homes across Canada, and afforded him interviews with the glitterati (Jessica Simpson, Mandy Moore, et al.). He garnered three Leo Award nominations for 'Best TV Host in British Columbia', winning the award in 2005.

More importantly to him however, the move to television also marked a move into more behind-the-scenes work. In addition to hosting, he became the music producer and music programmer for MTV Select. It was his success in these fields that sparked an offer from MTV to help create a new show, called 969. Adler accepted, and filled the role of senior producer, music programmer, and lead host. The show eventually landed on the CHUM-owned networks Razer & CityTV, where it broke ground among music-television shows for its frequent use of behind-the-scenes footage of artist interviews, and won a Leo Award for 'Best Program’ in 2005.

Despite all of his achievements, Adler failed to develop tunnel vision. He often looked to his idols for guidance: "Howard Stern was a big influence. He showed me that as long as you can keep your audience interested, nothing else matters. There are always going to be internal conflicts when it comes to professional broadcast companies selling creativity. Imagine that, selling creativity. Stern taught me that to be truly creative you have to forget everything else and focus on your relationship with your audience, whoever they are."

In the summer of 2006, in hopes of honing that focus on his audience, Brian created the Adlercast. Much like his previous work on Select and 969, the show features interviews with bands and artists. The Adlercast stands apart from those shows in one major way: it's distributed entirely online. Through iTunes, Myspace, YouTube, the Adlercast website and more sites being added weekly, Adler is redefining video music programming. The new platform allows for greater interview depth, enables viewers to watch the program as often as they want, and for the first time, makes Adler available to a global audience.

As the host, producer, and creator of the show, the Adlercast vision is 100% Brian Adler. All of that responsibility doesn't bother him: "I just want to make the best content I can and present it to as many people as possible, no matter what the format. Radio, television, film, print, or the web, it's all about finding interesting ways to tell stories. The web’s got the largest potential audience of all the formats, now it’s up to me and my crew to get those people to watch it.” With a staff of more than 10 people, and interviews with some of the biggest names in entertainment under their collective belt it’s not going to be an arduous task.

-Dano Weir, Adlercast.com